Kinda Co. won the Bread & Jam investment of 25k!!!

In addition to being presented with our amazing award from Speciality Food Magazine at the wonderful Bread and Jam Festival, Kinda Co. also won the chance to pitch in their Dragon’s Den style competition. Up for grabs was £25k investment, £10k branding support from Brand Relations plus a years mentoring from the Dragons + business support from LVK Global. Out of almost 100 entries 9 were picked to pitch in front of the Dragons (and a packed hall of conference attendees). Kinda Co. was second to last and one by one we watched incredible pitches from companies who were all far more established than us. We had none of the impressive numbers or fancy packaging, but our founder Ellie just got up there, laid out some cheese, and told them the story of how and why she started Kinda Co. And what do you know....??? We only went and WON!!! 

Ellie was completely in shock but oh goodness so incredibly delighted! It’s hard to express, especially as so much of the work she puts in is behind closed doors, but winning felt like such validation + recognition for all the hours and days of hard work she has put in over the last year to try and grow the business from nothing. 

Absolute hats off to all the other entries - it’s completely terrifying standing in front of a room full of people and they were all wonderful. 

We are so excited for where Kinda Co. is heading in the future with all the amazing support we now have. From the bottom of our hearts, thank you so much to everyone that has supported us along the way. Whether it’s buying cheese, coming to say hello at a market or sending us lovely messages about our products - We quite literally wouldn’t be out here living our dream life without you 💛💛💛

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