Kinda Co. featured in multiple press coverage in November

Kinda Co. are thrilled to have been featured in four separate news articles in November!

  • BBC piece inspired by Adrian Chiles comments on finding it hard to eat with friends as a vegan - our founder Ellie disagrees.

  • An article in the Independent describing the 9 best vegan cheeses in which Kinda Co. are proud to feature.

  • Another piece in the Independent singing the merits of our market stalls we have in East London.

  • An Express article on Jasmine Harman of ‘A Place in the Sun’ fame who attended our Vegan Fondue Supper Club.

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Kinda Co. won the Bread & Jam investment of 25k!!!

In addition to being presented with our amazing award from Speciality Food Magazine at the wonderful Bread and Jam Festival, Kinda Co. also won the chance to pitch in their Dragon’s Den style competition. Up for grabs was £25k investment, £10k branding support from Brand Relations plus a years mentoring from the Dragons + business support from LVK Global. Out of almost 100 entries 9 were picked to pitch in front of the Dragons (and a packed hall of conference attendees). Kinda Co. was second to last and one by one we watched incredible pitches from companies who were all far more established than us. We had none of the impressive numbers or fancy packaging, but our founder Ellie just got up there, laid out some cheese, and told them the story of how and why she started Kinda Co. And what do you know....??? We only went and WON!!! 

Ellie was completely in shock but oh goodness so incredibly delighted! It’s hard to express, especially as so much of the work she puts in is behind closed doors, but winning felt like such validation + recognition for all the hours and days of hard work she has put in over the last year to try and grow the business from nothing. 

Absolute hats off to all the other entries - it’s completely terrifying standing in front of a room full of people and they were all wonderful. 

We are so excited for where Kinda Co. is heading in the future with all the amazing support we now have. From the bottom of our hearts, thank you so much to everyone that has supported us along the way. Whether it’s buying cheese, coming to say hello at a market or sending us lovely messages about our products - We quite literally wouldn’t be out here living our dream life without you 💛💛💛

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Kinda Co. won an award for "Innovation in food'

Kinda Co. have won the Innovation Category of the Speciality Food Magazine New Producer Awards!! When our founder Ellie entered in June she wasn’t sure if she stood a chance. Vegan cheese is pretty niche out in the wider world of food brands in general, so when they got in touch to say Kinda Co had been shortlisted in August we were delighted.

Ellie sent off some samples to the judges and didn’t know if she’d hear back, so when we received the news that we’d won we were absolutely over the moon!! To receive an award based on merit, from a publication whose job it is to know about good food is pretty mind blowing. It also shows that dairy-free cheese doesn’t just appeal to vegans, or the plant-based inclined - it can be enjoyed by everyone!!

Thank you to Speciality Food Magazine and to every one that has supported us along the way, it means so, so much. Now excuse us as we are immediately print off some business cards proclaiming that we are AWARD WINNING CHEESEMAKERS!

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Kinda Co. needs YOU! (...or maybe just someone you know?)

***THANK YOU to everyone for getting in touch about the position - we were truly overwhelmed by the response and have now found some great new team members! We hope to expand again soon so that we might be able to bring on even more wonderful people on board! x ***

That's right - we are looking to expand our cheesy family and are on the search for some lovely individuals to help us grow our business. We are based in Angel N1, but often have events and markets all over London and beyond. 

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The hours will vary between evenings and weekends, when most of our events/markets are, or daytimes during the week when we produce and package our cheese. We are happy to consider hiring different people available at alternating times. For example if you can only do weekends or weekdays during the hours of 10-2 that could work providing you can be a little flexible. 

No experience necessary - more important is that you are very reliable, passionate about the product and are keen to join our little team. 

Perks of the job include being trained in food safety, competitive rate of pay, the exciting prospect of being involved in a brand new food start up, right at the beginning and of course lots of access to delicious cheese! 

To Apply:

Please email Ellie at: hello@thekindaco.com stating why you would like to work for us/why you think you would be suitable for the job and details of any relevant work experience. Please also indicate your availability regarding hours (and preference for weekend/day-time/evening).

If you have any questions at all please do get in touch on the above email!

 

 

Kinda Co. in the Press! Our Interview with The New Statesman

Before Christmas we had the chance to speak to Laura Martin, writing for the New Statesman, all about how we started Kinda Co. and the opposition we have faced from the big bad dairy companies.

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Some of you may already know about the trouble we had with our original name 'Kinda Cheese' that led to us becoming Kinda Co. We love our new name but it was a steep learning curve about the obstacles you can face when starting a business!

You can read the article in full here:

https://www.newstatesman.com/culture/2017/12/cheeseboard-dairy-industry-doesn-t-want-you-eat-christmas

Personally we really enjoyed how sassy Ellie came across, and this was our favourite quote:

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Nothing will stop us making and feeding you all the Kinda Co. cheese! <insert fist-bump emoji> 

How to get your hands on some Kinda Co. cheese in time for Christmas!

We have been really delighted to have so many requests for Christmas cheese orders but with time slipping away there are only a few chances left to pick up some cheese! So you wanna know how you can get hold of some Kinda in time for the festivities?

There are 2 options:

1. We will be at Hackney Downs vegan market this Saturday 16th from 11-5, please come early if you want to secure your favourite cheeses! We are expecting it to be a very busy day and as we usually sell out we would hate anyone to be disappointed. 

2. If you cannot make it to the market but would be able to come and collect from Angel, N1 next Tuesday evening (19th) then please email us hello@thekindaco with your order - all cheeses that are available for Christmas are now pictured on our products page.

If you have any questions please leave a comment or drop us a line and we'll get back to you!

Also for everyone that is asking - we will be trialling our online shop in the new year. As a small business we currently have our hands very full with making all the cheese for our weekly markets in December! However we are having break from markets in January so that we can dedicate our time to getting our online store up and running! 

 

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Where to find us!

If you want to get your paws on some of the tastiest dairy-free cheese around then come and say hello at one of our upcoming markets, and you can taste the goods for yourself! 

Sat 18th Nov - Hackney Downs Vegan Market

Sat 25th Nov - Vevolution Festival 

Sun 3rd Dec - Animal Aid Christmas Fayre, Kensington town hall

Sat 9th Dec - Hackney Downs Vegan Market

Sat 16th December - Hackney Downs Vegan Market